Sometimes people ask us: “Why still invest in film? Isn’t everything just reels and short form?” And in a way, we understand that question. But the answer is simple:

Because film is the only medium that can be everything at once.

1. Film builds memory

A well-filmed scene lingers. Not because it was beautiful — but because it touched you. Film activates not only your eyes but also your feelings. It turns information into an experience. And experiences are unforgettable.

That’s why we don’t make videos.

We create moments that remain.

2. Film is slowing down in a world of speed

Just now, as everything becomes shorter, faster, and more superficial, film has taken on a new role: bringing silence. Rest. Focus. Film is an invitation to pause for a moment. And that is exactly what makes it so valuable.

3. Film forces choices

A good image does not happen by chance. You must frame. Write. Edit. Cut. Film forces you as a creator to contemplate every detail. It is a medium that does not allow you to just do it “for a moment.” And that aligns with who we are.

4. Film = collaboration

No film is made alone. You need direction, sound, light, image, editing, composition. So, film is not only art — it is also collaboration at the highest level. Trust between people, to create something greater than yourself.

5. Film is boundaryless

A film speaks to people in China just as well as in the Netherlands. Without them speaking the same language. Film does not need translation — if it resonates, you feel it. And that makes it the most powerful means of communication there is.

Conclusion

For us, film is not a marketing tool. It is a way of thinking, feeling, and storytelling. A place where creativity, strategy, and emotion intersect. And that’s exactly why we continue to make films.

Not because we have to. But because we simply cannot do otherwise.