Jan 26, 2025

From idea to impact: how we use Figma to bring concepts to life

A strong idea does not start on set, but on screen. In this blog, we will show how we use Figma - normally known mostly for UX/UI - as a tool to make video concepts tangible, before a single frame has been filmed. Because seeing = feeling. And that not only accelerates the process but also deepens the end result.

Max Meijer

Creative Director, Blueprint Studios

Jan 26, 2025

From idea to impact: how we use Figma to bring concepts to life

A strong idea does not start on set, but on screen. In this blog, we will show how we use Figma - normally known mostly for UX/UI - as a tool to make video concepts tangible, before a single frame has been filmed. Because seeing = feeling. And that not only accelerates the process but also deepens the end result.

Max Meijer

Creative Director, Blueprint Studios

Figma helps us not only to show things. It helps us to understand things — visually, emotionally, and strategically.

Where many video production companies still work with PDFs full of mood boards, storyboards, and unreadable shot scripts, we at Blueprint Studios have chosen a different path. We use Figma as the tool to make the creative process visual and interactive — for us and for the client.

Because when you can visually organize ideas, it becomes easier to make impactful choices.

1. Visual thinking accelerates understanding

In Figma, we put the whole concept on one canvas. Think of:

  • Mood boards

  • Shot structures

  • Voice-over outlines

  • Story arcs

  • Location inspiration

  • Typography and titles

By laying everything out visually, we see faster where the story rubs or aligns. And that speeds up iteration.

2. Clients can watch live

Figma works in the cloud. This means clients can follow along in real-time, leave comments, and even contribute to the idea — without noise, without loose documents, without endless emails. Everything lives in one place.

This transparency creates trust and accelerates production.

3. Creative freedom + structure

Precisely because Figma is not designed for film, we use it anyway. We build our own formats, components, and visual systems. From grid-based storytelling to branding integration. It's modular, yet free. Creative, yet organized.

Just like our productions: sharp, stylish, and scalable.

4. From canvas to camera

Once the Figma board is set, we can literally translate it to production. Think of shot order, découpage, lighting plan, timing, and key visuals. Everyone knows exactly where we are heading — and why.

It prevents noise. And noise is deadly for emotion.

Conclusion

For us, Figma is not a design program, but a creative compass. It helps us give direction, outline, and above all: make tangible what usually remains abstract.

Because if you can see something, you can understand it. And what you understand, you can touch.