Levi's
For Levi's Red Tab, we captured the Primavera Festival activation in photography and videography. Twelve members had the unique opportunity to win the trip and went along for an unforgettable experience in Barcelona.
Year
2025
Sector
Fashion
Timeline
3 weeks
Primavera Sound in Barcelona — one of Europe's largest festivals.
Something that perhaps made this task the biggest challenge: so many people at the same time in so many different places. The concept ultimately revolved around following the journey of the twelve winners while also fully capturing the festival and the experience. That's why we added a number of extra scenes that complete the video.
The use of extra service photography during the event in Barcelona
Although our core business consists of producing videos, we almost always also provide photography as an extra service. A perfect opportunity, because at the moment filming takes place, everything is perfectly lit and styled — a shame not to fully utilize that moment.
This way, we always work towards one goal in the bigger picture: in the case of Levi’s, a complete package that not only shows how the event was but also looks efficiently to the future. With this material, Levi’s immediately has strong content for future activations and giveaways.
