Levi's
For the 750th anniversary of Amsterdam, we have initiated a production in which we captured a unique action at the moment of the event.
Year
2025
Sector
Fashion
Timeline
2 weeks
We have two hours of recording time to work out the entire script from start to finish.
That was the briefing at the beginning of the shoot: tight, short, and to-the-point.
With a clear vision in mind, we got creatively to work, fully in line with the visual and brand style of Levi’s — without compromising our own signature.
A striking element in the film is the raw, analog VHS images. These consciously break through the tight frames and create a sense of authenticity and closeness. They give the production character and make the story tangible. It is precisely through the imperfection that it becomes human — and that makes it unique.
The goal was to capture the event as intimately as possible — as if you were there yourself. Images that not only show what is happening but especially make palpable what is alive: the energy, the enthusiasm, and the experience of the moment.
And that is exactly what we have achieved.
In hindsight, additional recordings during the actual event – for which everyone had come to the casting – could have been a nice addition. Nevertheless, we consciously chose to use the film in this form together. The message was clear, the energy palpable, and thanks to this approach we were able to go live with the video quickly.
In short: a successful project, with maximum impact in minimal time.
