Fat Phills
A natural balance between process and result.
Together with voice-over artist and actor Costiaan Daalmeijer, we held a creative session. Soon we came to the conclusion: this had to become a powerful and dynamic concept.
Year
2025
Sector
Food
Timeline
2 weeks
Action, humor, and relatability — these are the core elements that have brought this production to life.
One day after the production went online, we went out for dinner with the team at Fat Phills. During dinner, a young boy tapped Cos on the shoulder and asked: “Are you the one from the video?”
For us, that was the proof that the concept worked.
We started with determining the music, followed by the overall setup of the voice-over. Then we precisely coordinated each shot and filmed it at the right moment. For many in the industry, this might be an unusual way of working, but that is precisely what allowed us to create a production filled with humor, action, perfect timing, and familiarity – entirely in line with the vibe of Fat Phills.
The production started as an edit based on stock footage and grew into a full branding commercial.
When we look back at the original request and compare it with what we ultimately achieved, we can say that it was a very successful production.
The task was simple: a short video with some images and texts to mark the five-year anniversary.
But we took it further. We not only established a visual style that enhances the branding, but also told a story that we as creators believe in. Five years in existence is no small feat — and this production celebrates that in a way that does justice to the moment.
