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The Elle Smartshopping Days is a recurring event that the brand Elle works towards for a year. Several brands and companies join in, and during one weekend, the target audience can shop in a unique way with significant discounts.
The production had to make the hustle and bustle in the city visible. Where there is movement, there is curiosity — and that's exactly how we positioned the concept of Elle in the market.
Year
2024
Sector
Fashion
Timeline
2 weeks
It was a race against the clock, but by investing time up front we were able to reap the benefits later.
When the job came in, we were only two weeks away from the event. At that moment, we rolled out the concept and, although it seemed impossible at times, we successfully completed the entire project.
The location scout was the key to success. We visited all the proposed locations in advance and prepared the shots with the right frames. This ensured that we could shoot almost all the footage within a time slot of four hours, despite the dependence on the timings and restrictions of the locations we were working with.
The Ziggo Dome served not only as an online marketing tool in production, but also physically provided maximum exposure.
The Ziggo Dome is a well-known and appreciated building when it comes to the advertising that is shown there. Especially in the evening, you can't take your eyes off the LED screens. Although the material was purely intended for the production itself, we still let it play on the screens around the Ziggo Dome — an efficient way to add an extra touch of physical marketing.
In the end, we managed to put together a successful event, and the production contributed to the turnout. That was exactly the goal: with blogs and social media, we got the most out of the production.
